SUPERFOODS – LETS TALK EP3

Superfoods… are they really a thing?

These so called “superfoods” (which there is no real definition for by the way) claim to reduce risks of chronic diseases, boost our energy levels and improve physical performance, but is this really true?

Firstly, brands are banned from claiming such health claims unless supported by scientific evidence. So all foods labelled with these health claims must be true right, because science says so? Not necessarily. A lot of big brands will actually fund academics to research the ingredients within their products. Which are often in a very concentrated form, NOT found in your so called “Super Juice”.

Lets be honest we all want to believe it, this vegetable or that fruit can help cure diseases with their anti-oxidant properties. And although some evidence does suggest these antioxidant containing foods can have health benefits, its pretty inconclusive. So, rather than relying on a single food, focus more on your day to day diet.

No “superfood” is going to compensate for days/weeks worth of unhealthy eating. Look at the bigger picture and start eating like an adult. Eat fruits, vegetables, wholegrains, a Mediterranean diet is a perfect example of this, lots of fruit, veg and fish.

Im not saying never eat or drink a product labelled as a superfood again, as it is most likely going to be packed with nutritious ingredients. But dont go in with the mindset that eating this singular superfood is going to cure all lifes problems. Address your diet first and use these nutrient rich foods as a way to maintain that diet.

But remember a juice claiming to have x amount of fruits and vegetables is likely to be 10x the price of a punnet of blueberries and a bottle of water, look after that bank account!

– Andy –